The medical social media stream is abuzz right now with the approach of the SMACC conference in Sydney this March.
SMACC stands for Social Media and Critical Care. It promises to be a dynamic event with some really quality content.
With its savvy integration of social media and traditional presentation formats it may well be a tipping point in future medical conference architecture.
I have no doubt plenty of other conference organisers will be watching with interest.

If you are a nurse working in the critical care specialty, this conference is definitely one to start tracking towards. Get onto your unit managers, apply for conference leave and hook into any funding opportunities your hospital may provide (You might be surprised at the options that are available to financially assist you here. Conference funding options are often hidden away… again, ask your manager and dig around a bit. Also check out for any funding support offered by your nursing professional bodies. )

You can download the program here | And register online here.

This from the conveners:

SMACC is a high impact academic meeting fused with cutting edge on-line social media to deliver innovation with education. The program continues to address the important clinical issues and retains the value delivered by key academic speakers but brings this traditional format into the 21st century with:

  • Live Twitter Feeds in key sessions. These will be periodically displayed on screen by a twitter-moderator and continuously streamed throughout the venue
  • Podcasts / Vodcasts. All sessions will be recorded and gradually released in series on the affiliated websites
  • Live webinar transmissions from overseas speakers to the conference
  • ED vs ICU Sim-wars
  • Digital Poster displays
  • 24hr on-line Journal Club from around the world

SMACC is the most exciting innovation in the critical care education calendar, bringing together all the Critical Care Specialties (Emergency Medicine, Anaesthesia, Rural GP’s, Retrieval medicine and Intensive Care) on a modern stage. Delegates will be able to interact face-to-face and online with the biggest names in web-based education. The enormous success of on-line learning platforms (‘’, ‘, and ‘’) is now being harnessed to provide this face-face critical care conference.

You won’t see anything else like this.

I am awaiting confirmation of my own conference leave request, but I really hope to be able to report back from this one.
And it would be great to catch up with you there.


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