The Australian Nursing Federation (ANF) is launching a new national campaign titled Australia’s Nurses and midwives. You couldn’t be in better hands. The aim is to raise the awareness of the often undervalued contribution nurses and midwives make in our health system. The campaign is the result of widespread consultation with nurses, midwives and assistants in nursing.
ANF Federal Secretary Lee Thomas:
“The campaign is partly in response to Australia’s national nursing shortage and it will promote positive images of nursing and midwifery that will in turn attract people to the nursing and midwifery professions.” (The) campaign features a two-minute cinema ad, showing real-life nurses and midwives filmed as they work at three different hospitals. In addition, there is a 60 second TV commercial airing this Sunday as well as a radio ad, which starts today. Other campaign material includes posters, leaflets, bumper stickers and a new campaign website. “We want this positive campaign to focus on the significant contribution nurses and midwives make to the health system every day, and the trust the community have in them to deliver safe patient care whilst they are being treated and cared for,” ANF
The ads feature 22 nurses and midwives and the people they are caring for.
If you can not see the video above, here is the link: