The Australian Nursing Federation (ANF) is launching a new national campaign titled Australia’s Nurses and midwives. You couldn’t be in better hands. The aim is to raise the awareness of the often undervalued contribution nurses and midwives make in our health system. The campaign is the result of widespread consultation with nurses, midwives and assistants in nursing.
ANF Federal Secretary Lee Thomas:
“The campaign is partly in response to Australia’s national nursing shortage and it will promote positive images of nursing and midwifery that will in turn attract people to the nursing and midwifery professions.” (The) campaign features a two-minute cinema ad, showing real-life nurses and midwives filmed as they work at three different hospitals. In addition, there is a 60 second TV commercial airing this Sunday as well as a radio ad, which starts today. Other campaign material includes posters, leaflets, bumper stickers and a new campaign website. “We want this positive campaign to focus on the significant contribution nurses and midwives make to the health system every day, and the trust the community have in them to deliver safe patient care whilst they are being treated and cared for,” ANF
The ads feature 22 nurses and midwives and the people they are caring for.
If you can not see the video above, here is the link:
Beautiful, it really summed up what we do in the simplest way possible. I wish that here in the US the nursing associations would take more initiatives like this. I really think that seeing something like this would help people remember that nurses are a very important part of the healthcare population,
very cool. Captures what we do amazingly
certainly showing this to my students…
We are very proud of this add, as it features the hospital I work in and the some of the people I work with!
Absolutely brilliant – brings a tear to the eye and reminds me why I chose nursing as a career
Love the ads. They hit the mark. From cradle to grave nurses care for everyone. We care for each other. We need the community & the politicians to care for us. I am so very proud to say I have been a nurse for 41 years & many more to come!!. Thankyou ANF.
This is a wonderful initiative. The more the community understands the role and work and contribution of nurses and midwives the better. However, is the problem only recruiting new people into the disciplines? How,as a community of nurses and midwives can we retain people in the workforce?
The ANF Vicbranch staff were very excited and proud, and rightly so, about this fabulous advertisement.
We got a sneak preview of it at our ANF Delegates Conference at the end of July.
It’s heartwarming, and made us all feel proud to be nurses